CONNECT WITH CARLA
CARLA MARIE WILLIAMS | CEO, FOUNDER
SONGWRITER, MENTOR & ENTERPRENEUR
“It was incredible. One minute I was doing talent shows in Harlesden, the next I was taking boat trips on the Hudson River, visiting Madison Square Gardens and performing at the Apollo. It ignited a fierce desire to make music my life.”
Carla Marie Williams is an inspiring figure of achievement: Starting her music career at the age of 14 years old where she sang in local talent shows in North West London, whilst writing poetry well beyond her years she strived and fine-tuned her talents, becoming a songwriter to a roll-call of stars including Beyoncé, Britney Spears, Craig David, Girls Aloud and Kylie Minougue.
Her career began in girl band Schino managed by Elliot Davis (Ex-Manager of Wet, Wet, Wet) and co writing edgy rock soul songs alongside a guitar at the age of 17.
In Carla’s early career she worked as a youth worker for the Peabody Trust and was later singing backing vocals for artists including Ms Dynamite, Estelle, Corrine Baily Rae, Westlife, Bryan Ferry and Spiritualised.
Carla later went on to join the UK hit factory Xenomania where she worked as an integral part of the team co writing a plethora of top ten hits for artists such as Girls Aloud, The Saturday’s, Alesha Dixon and many more. In less than 2 years Carla had achieved 6 UK tops 10’s an Ivor Novello nomination and BRIT Award for her contribution to the single ‘The Promise’.
In more recent times Carla is best known for writing Naughty Boy featuring Beyoncé’s BRIT smash hit “Runnin”, “Freedom” featuring Kendrick Lemar on Beyoncé’s critically acclaimed billboard album ‘Lemonade’ and Private Show & What You Need on Britney Spears album Glory.
In 2014 Carla was inspired to form own entertainment company NewCrowd where she now houses and develops raw talent.
Carla and NewCrowd have collaborated with a host of artists and producers including Rudimental, MNEK, Beyoncé, DJ Mustard, Pia Mia, Wilkinson, Naughty Boy and Paloma Faith. Becky G, Shae Taylor, Warryn Campbell, Artful Dodger, Reggie & Bollie, Kyla, Rodney Jerkins, DR Luke & Circuit, Preditah, ill Blu, Sticky, DJ Q, Donaeo and many more.
“First and foremost my passion is music and writing great songs that resonate with the masses. But I also want to make a difference for women in the creative industries and help create new platforms for creatives and the future generation of women.”
CARLA IS AVAILABLE FOR BOOKINGS. FOR FURTHER INFORMATION. CLICK HERE
CONNECT WITH VIVIANNA
MISS VIVIANNA | DIRECTOR
CEO FVP GLOBAL, TALENT MANAGER, BRANDING SPECIALIST
Miss Vivianna is the CEO of FVP Global, a 360* entertainment company which caters for every aspect of the entertainment industry including Management, Music Production, Video Production, Sponsorship and Branding.
A true creative Miss Vivianna enjoys seeking out talent and helping them to develop and bring to life their full potential.
A “Branding Queen” with a natural ability to sell ice to an eskimo and her care and attention to the brands she looks after, Miss V has engineered campaigns and activations on a global scale including many prolific events such as The Grammys and the MTV EMA.
Connecting her sponsorship and branding skills to FVP’s artist management roster, Miss Vivianna has brokered deals for both known and unknown talent, helping to fund acts onto major arena tours such as the Little Mix Salute Tour, JLS 4th Dimension Tour, JLS Greatest Hits Goodbye Tour and The Saturdays All Fired Up Tour.
Miss Vivianna has also created many great brand ambassador partnerships between brands and talent, including music video product placement, talent Product Endorsement and commercial radio track licensing and sync deals.
She has worked with major artists such as No1 UK Girl Group Little Mix and companies such as PUMA, Infiniti Motors, FILA, Monster, ASICS, Sennheiser and Patron to name a few.
” Since starting Girls I Rate I realise the importance of both educating women to want to work together and the importance of creating the opportunities to do so! I believe that by working together and utilising our skill sets we can achieve greatness and break boundaries.”