CONNECT WITH CARLA
CARLA MARIE WILLIAMS | CEO, FOUNDER
SONGWRITER, MENTOR & ENTERPRENEUR
“It was incredible. One minute I was doing talent shows in Harlesden, the next I was taking boat trips on the Hudson River, visiting Madison Square Gardens and performing at the Apollo. It ignited a fierce desire to make music my life.”
Carla Marie Williams is an inspiring figure of achievement: Starting her music career at the age of 14 years old where she sang in local talent shows in North West London, whilst writing poetry well beyond her years she strived and fine-tuned her talents, becoming a songwriter to a roll-call of stars including Beyoncé, Britney Spears, Craig David, Girls Aloud and Kylie Minougue.
Her career began in girl band Schino managed by Elliot Davis (Ex-Manager of Wet, Wet, Wet) and co writing edgy rock soul songs alongside a guitar at the age of 17.
In Carla’s early career she worked as a youth worker for the Peabody Trust and was later singing backing vocals for artists including Ms Dynamite, Estelle, Corrine Baily Rae, Westlife, Bryan Ferry and Spiritualised.
Carla later went on to join the UK hit factory Xenomania where she worked as an integral part of the team co writing a plethora of top ten hits for artists such as Girls Aloud, The Saturday’s, Alesha Dixon and many more. In less than 2 years Carla had achieved 6 UK tops 10’s an Ivor Novello nomination and BRIT Award for her contribution to the single ‘The Promise’.
In more recent times Carla is best known for writing Naughty Boy featuring Beyoncé’s BRIT smash hit “Runnin”, “Freedom” featuring Kendrick Lemar on Beyoncé’s critically acclaimed billboard album ‘Lemonade’ and Private Show & What You Need on Britney Spears album Glory.
In 2014 Carla was inspired to form own entertainment company NewCrowd where she now houses and develops raw talent.
Carla and NewCrowd have collaborated with a host of artists and producers including Rudimental, MNEK, Beyoncé, DJ Mustard, Pia Mia, Wilkinson, Naughty Boy and Paloma Faith. Becky G, Shae Taylor, Warryn Campbell, Artful Dodger, Reggie & Bollie, Kyla, Rodney Jerkins, DR Luke & Circuit, Preditah, ill Blu, Sticky, DJ Q, Donaeo and many more.
“First and foremost my passion is music and writing great songs that resonate with the masses. But I also want to make a difference for women in the creative industries and help create new platforms for creatives and the future generation of women.”
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