GIR 50:50 PLEDGE
Girls I Rate is a non-profit organisation founded in 2016 by Grammy award-winning songwriter, Carla Marie Williams (Credits: Beyonce, SeanPaul, Britney) pushing for gender equality, diversity, female representation, recognition and opportunities in the music and creative industries. Our GIR 50:50 pledge sets out our 6 goals and looks to garner signatures and active support from music organisations, festivals, radio stations, artists and brands globally.
Between 2016–2020 Girls I Rate have worked alongside companies and organisations such as PRS, PRS FOUNDATION, SPOTIFY, VEVO, MUSICIANS UNION, BMG, ISLAND RECORDS, MIXCLOUD & PPL as support being a recognised talent development partner.
Inspired by heritage and culture and after 4 years of pushing in the UK, GIR is now extending its mission towards initiating cultural exchanges between black women globally, with a particular focus on black girls and women in both the UK, the Caribbean and African Diaspora. Our aim is to cultivate international activity & opportunities, facilitating 50:50 gender balance and diversity across the music and entertainment industry, as well as safe spaces and educational programmes for women.
Most recently we partnered with Strawberries & Creem Festival who is the first UK festival to sign our 50:50 pledge, which is an extension of the Keychange pledge. S&C are committing to standing against inequality at festivals as well as creating culture driven stages giving more visibility to people within the Caribbean and Africa diaspora. They’ve also furthered their commitment, giving GIR DJs the opportunity to host an all-female takeover 1 hour set on their main stage playing the best of female bangers.
Media support to date includes NME, Music Week, New Wave, TRENCH MAGAZINE and The Beat London where we host a weekly all-female radio show as well as female artists/DJs such as Sevana, Tiffany Calver, Miraa May, Cuppy and much much more. Read more about our partnership in the press links at the bottom of this page.
Girls I Rate Signed the Keychange Pledge in 2021
Our GIR 50:50 pledge is in alliance with the objectives of Keychange, which we signed at the beginning of the year. Our expansive groundwork will focus particularly on women from Caribbean and African heritage.
All signatures acquired by Girls I Rate & Keychange will be collated in 2024 to show tangible progress across the industry.